SEO

What happens when optimising site?
Make it more friendly to search engines through linking, text building and improving subtle elements of a page.

Some Evidence:
Whats involved?

• Overture numbers on subject matter.
• Linking campaign to improve sites visibility to engines. Explain engine process for reaching through linking.
• Keywording of website. Target what your visitors are searching for
• proper use of html elements in order to maximize targeting.
• proper analysis of how a SE is viewing your site.
• Building text based representations of content or extending on existing content so the engines will find visitors who are looking for you.